Our Approach

These actions do not exist alongside the company’s work as a commercial enterprise; instead, they are integrated directly with the business strategy. Like any part of the business, citizenship at GE has defined goals, strategies and metrics that make it actionable and accountable.

At the heart of GE’s approach is a simple framework: make money, make it ethically and make a difference. This is an integrated approach, as each piece depends upon the others for overall success.

From leadership views on citizenship to the tools used to prioritize the company’s efforts, GE is rigorous and deliberate about how it can help solve some of the world’s toughest problems. This approach is recalibrated often to address changing circumstances and challenges—but the company’s values consistently ground its views on what’s important.