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Products & Services Issues
The process of developing new products—from initial research to reaching the market—never ends at GE. Across businesses, we follow a long-standing and robust process for new product introductions (NPI). While commercial considerations are a critical part of our NPI process, additional factors like environmental and health impact also play an important role. This helps GE not only develop and create successful products, but remain a responsible corporate citizen at the same time.
At the heart of the NPI process is a rigorous determination of customer need. For example, environmental performance is often a key customer priority. Benchmarking performance against competitors is often part of the process, along with third-party engagement to validate our findings.
The Innovation Breakthrough (IB) framework, which GE uses to develop new business models and discover untapped growth potential in new markets, is an example of the NPI process at work. Just as customer needs differ across industries and regions, so do the ways our NPI process is applied. However, whatever type of product it delivers, NPI helps ensure that both customer need and responsible citizenship are a part of new product decisions.
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