Overview of Challenges & Value
GE is an advanced technology, services and finance company taking on the world’s toughest challenges by finding ways to respond that create value. GE businesses depend on the infrastructure, skills and institutions of stable prosperous societies and healthy environments. To succeed as a global business, we therefore need to help build these societies, wherever we work—through the products and services we create, the way we work with employees, customers, suppliers and investors, the public policies we advocate and the philanthropic partnerships we support.
Overview of Challenges & Value
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Challenge
Energy and Climate
Yesterday’s energy and transport systems present countries with challenges and risks relating to national security and the environment, and many people around the world lack access to modern energy supplies. Over the next 40 years, global energy demand will double, with significant challenges as well.
Value
Energy Innovation
GE’s power-generation equipment produces energy from diverse sources: coal, nuclear, gas, hydroelectric, wind, biogas and solar. There are significant opportunities to improve energy systems. Wind and solar can become affordable and mainstream, gas can become even more efficient, and carbon dioxide can be captured from burning gasified coal. Smart grid and energy-efficient appliances and buildings can reduce energy use by half.
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Challenge
Water Scarcity
Unlike fossil fuel-based energy, there are no substitutes or alternatives for water. But already around a quarter of the world’s population lives in areas of current or developing water scarcity. Another quarter lack access to the infrastructure needed to get clean, affordable water to their homes. If current rates of freshwater use continue, more than two thirds of people will not have sufficient access to clean water by the year 2025.
Value
Reuse and Desalination
Membrane filters turn wastewater and sea water into reliable, sustainable, clean water. However, these technologies cannot be deployed in sufficient quantities as long as withdrawing water from a river or a well is less expensive than conserving or reusing it. GE is engaged in public policy dialogue to reform regulations so that supplies can be brought into the market.
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Challenge
Resource Depletion
The limits of the planet’s natural resources are already stretched. Continuation of today’s level of consumption of exhaustible resources is unsustainable for business, society and the environment. The result is increasing commodity prices and supply constraints.
Value
Product Life Cycle
GE is increasingly working to enable its customers to save natural resources through innovative design, recycling and renovation of equipment, and reduction in materials use. GE’s investments in research and development are producing technological advancements to reduce dependence on rare earth minerals.
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Challenge
Chronic Disease
People are living longer and with a greater need for healthcare. Chronic diseases, such as heart disease, stroke, cancer and diabetes, are the leading cause of mortality in the world, and represent the largest proportion of healthcare costs. Game-changing innovations are needed to meet today’s greatest global health challenges: cost, quality and access.
Value
Affordable Healthcare
GE is helping to improve healthcare systems around the world through innovative developments in patient monitoring, healthcare information technologies and medical diagnostics. Healthymagination is GE’s $6 billion, six-year commitment to investing in product and service innovation and research and education to improve the quality of care, reduce costs and increase access for more people.
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Challenge
Uneven Economic Development
Competitive economies create rewarding employment, but recent economic events have shaken confidence. Governments around the world face the common challenge of creating the conditions for business to grow employment in the face of economic volatility, rapidly changing technology and competitive pressures.
Value
Productivity and Competitiveness
With nearly 300,000 people working across 100 countries, a skilled and motivated workforce is crucial for GE to create value. Employment in GE’s infrastructure businesses has grown 30% since 2000, and in 2010 and 2011 GE will add another 16,000 manufacturing and high-tech service jobs in the U.S. alone. We advocate for open trade because global competition creates jobs by driving up productivity, creating export opportunities and reducing costs for consumers.
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Challenge
Skills Gap
High-value service industries, high-tech manufacturing and new green industries require key skills, particularly in math, engineering and science. In many countries, not all boys and girls complete primary schooling, and in others, including the U.S., lack of achievement in math and science poses serious risks to future competitiveness.
Value
Improving Education
In the U.S., GE’s Developing Futures™ in Education program invests in education systems and curriculum development to help raise student achievement in math and science. Around the world, GE partners with Junior Achievement and the Institute of Higher Education, as well as organizations such as UNICEF, to improve access to education and employment.
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Challenge
Conflict and Corruption
Where corruption, crime and conflict undermine justice, law enforcement and delivery of public services, people are unable to realize their fundamental human rights to freedom of speech and belief and freedom from want and fear. Countries with a poor rule of law are bad environments in which to do business, investments are challenging and companies risk becoming complicit in human rights abuses.
Value
Human Rights and Rule of Law
GE is committed to promoting transparency and supporting strong rule of law. Respect for human rights is fundamental to the way GE conducts business around the world. This commitment reduces our risks, but also helps our host countries and business partners develop better systems and effect wider positive change.
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Challenge
Financial Volatility
In recent years, the fallout from the financial crisis was significant. Access to credit is crucial for business and households, and sustainable growth depends on financial markets investing for the long term.
Value
Responsible Investment
GE has built a credit business that is aligned to the Company’s core competencies in industrial lending. We have established global responsible lending standards to guide the way we develop and market financial products to consumers. When we finance projects in developing countries, we follow the Equator Principles. These standards and principles reduce the risk of our lending and improve its impacts.
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Challenge
Struggling Cities
The world is now more urban than rural, and by 2050, 75% of people will live in cities, many of which are still being built. Rapidly growing cities are threatened by scarce resources, environmental problems, new diseases and transport gridlock. It is estimated that by 2020, 1.4 billion people will be living in slums.
Value
City Partnerships
GE is building new infrastructure with the most efficient solutions around the world. From clean energy and water, to smart grids, to hospitals, to electric vehicles, to high-speed rail, we are developing the infrastructure for rapidly growing cities to become good places to live. In cities from Rotterdam in the Netherlands, to Miami, Florida, to Masdar in Abu Dhabi, GE is working with city authorities to enable transformation and growth of smarter cities. And in London, we are helping to power the 2012 Olympic Games with minimal environmental impact.
This interactive feature corresponds to pages 2-4 of the 2010 Citizenship report.
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