GE’s presence in ASEAN (Association of Southeast Asian Nations) dates back to April 1890, when GE’s predecessor, Thomson-Houston Electric Company, installed the first electric streetlights in Manila, Philippines. From 1900 onward, the Company steadily increased its commitment to other countries in ASEAN, and today it is a partner for growth in the region, supporting the development of ASEAN’s infrastructure and its people.
GE has a presence in Brunei, Cambodia, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. It provides products and services in the energy, oil & gas, healthcare, water, and air & land transportation sectors, while also servicing the region in the field of financial services.
GE is a performance company, measuring its performance through financial results and caring about how that performance is achieved. GE’s goal is to grow responsibly, engaging its stakeholders while being responsible to customers, shareholders, employees and the communities where the Company lives and works. Corporate citizenship is part of the work commitment in the Company. GE approaches Citizenship with the same level of integrity, code of conduct, strategies, and accountability that drives its businesses.
GE ASEAN currently employs more than 7,000 employees across the region in various business divisions. The Company believes that people are instrumental to its success, so it takes special care to hire and retain the best talent. GE uses the following programs to acquire the best people, and to develop their talents and expertise.
The Financial Management Program (FMP) is the first step in many successful GE management careers. An intensive two-year program that develops leadership, technical, financial and business skills for exciting positions within the Company, the program spans four rotational assignments with hands-on experience in the following areas:
- Financial planning
- Operations analysis
- Treasury/cash management
- Commercial finance
- Six Sigma quality
In education, the Company awards scholarship grants under its philanthropic arm, the GE Foundation, for undergraduate students under the GE Scholar-Leader Fellowship. The program is administered in select universities in Indonesia, Thailand and Vietnam. In addition to covering education costs, GE provides leadership sessions and interactions with GE managers to help students further understand the Company’s culture and leadership initiatives. GE advocates policy education and thought leadership, recently sponsoring a feasibility study of a two-year master’s program between Vietnam National University and Duke University.
Career development / employe-welfare programs
Each employee has individual professional needs and career goals, which GE helps to facilitate through various programs.
The GE Women’s Network reflects the Company’s commitment to women’s professional development and career growth. It is an internal organization that aims to foster the advancement of female leaders throughout GE’s businesses. There are 2,600 women employees in GE’s ASEAN locations. The organization is being run by a group of dedicated women leaders and has presence through women’s network hubs in six key locations in ASEAN: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. The Network enables members to learn and develop through seminars and best-practive sharing through forums, seminars and other enriching activities.
The Employee Assistance Program provides confidential, professional coaching/consultation services to support employees and their families through the challenges they face. A team of professional coaches is available for consultation on a wide range of issues—from career development to personal matters such as:
- Stress management
- Emotional well-being
- Marital/personal relationships
- Child/adolescent/family issues
- Financial and legal consultation
- Work-life resources
Making a difference to communities through volunteering
GE believes corporate citizenship is closely linked with integrity and performance, making it a natural part of the way the Company works. It is also not just about “giving back,” but about enabling positive changes around the world.
GE Volunteers is a company-wide effort through which employees share their time, talent and skills to build stronger communities in the areas of education, environment and healthcare. The program promotes GE values, develops leaders and teams, and builds positive relationships between the Company and communities. Today, there are over 175 GE Volunteers councils located in more than 46 countries, each responsible for addressing serious social issues facing their communities.
In ASEAN, the Volunteer Network is responsible for identifying projects, obtaining grants and mobilizing GE Volunteers to address social issues. The Network works closely with nonprofit organizations and NGOs in various community projects and also helps support fund-raising for disaster victims in the region.
Projects and individual volunteers in the region have been recognized for excellence. Internal commendations include:
- Two Gerald L. Philippe Awards, 2010, 2011
- One Corinne Johnson Volunteers Award, 2011
- One GE Volunteers Impact Award for Indonesia Mangrove Planting Project, 2011
- One GE Volunteers Impact Award for Indonesia Education Project, 2010
- One GE Volunteers Impact Award for Singapore Environmental Project, 2010
- One GE Aviation Wings Award for the GE Malaysia Young Enterprise Program, 2011
External recognition of GE Volunteers includes:
- Indonesia Millennium Development Goal Award
- GE Money’s Financial Literacy Program, 2009
- Merapi Relief Water Piping Rehabilitation Project, 2011
- U.S. Secretary of State Award for Corporate Excellence for post-tsunami relief programs, educational programs and employee volunteerism, 2007
A total of 3,380 GE volunteers from Indonesia, Malaysia, the Philippines, Singapore, Vietnam and Thailand contributed 17,293 hours in community outreach campaigns that included beach clean-ups and activities with refugee children.
GE Global Community Day (GCD) is one of the most anticipated global programs for local GE Volunteers councils, through which large-scale projects are organized for employees and retirees. The program has been running for eight consecutive years, with the participation of Malaysia, Singapore, Indonesia, the Philippines, Thailand and Vietnam.
The GE Foundation strengthens communities by providing grants and investment initiatives to address key needs and opportunities. GE helps support ASEAN governments in developing health, environmental, public policy, disaster relief and community success.
One of the many priorities of the Foundation is Developing Health Globally™ (DHG), a GE Citizenship program that helps improve access to quality healthcare for some of the world’s most vulnerable populations, with emphasis on maternal and infant care.
Meanwhile, GE’s healthymagination initiative addresses the need for sustainable healthcare worldwide. GE invested $2 billion in financing and $1 billion in related GE technology and content to drive healthcare information technology and health in rural and underserved areas. These investments are the foundation of GE’s healthymagination initiative, which is built on the global commitments of reducing costs, improving quality and expanding access to healthcare for millions of people.
Ecomagination is GE’s initiative to help meet customers’ demand for more energy efficient products while driving reliable growth for GE. It was initiated to help address challenges brought about by population growth, natural resource scarcity and other looming global trends, using sustainable economic expansion that helps the environment and makes good business.
The success of the initiative is based on sustainability as well as an understanding of the global changes that have occurred since its launch in 2005. While ASEAN faces challenges in promoting sustainable development, such as awareness, energy security, the regulatory environment and affordable technology, GE is leveraging business opportunities to promote sustainability by working closely with local partners for innovations in clean energy and technology, to create a green-business ecosystem.
GE’s business in ASEAN contributed $3 billion in revenue in 2009, with several key partnerships and investments such as:
- The Hai Phong plant in Vietnam, a $61 million investment by GE Energy to produce generators for 1.5 MW wind turbines
- GE’s single largest investment, the 33% strategic investment in the Bank of Ayudhya, in Thailand
- The R&D center of excellence for GE Water and Process Technologies, in cooperation with the National University of Singapore
- GE Capital Aviation Services, with growth of more than 25% annually
MOUs in areas of clean energy:
- “Powering Indonesia—Partnership for Sustainable Energy,” with the State Agency for Research and Technology
- Electric Vehicle experience with NAZA Group of Companies
- The global imaging center of excellence through the Diagnostics Service Nexus in Malaysia